Thanks to energy deregulation in Houston, customers are now able to look around for lower rates, as suppliers are competing with one another. Residents can shop and compare rates and plans because there are more options for energy providers in Houston, helping consumers save money every month by signing up for more reasonably priced energy plans. Find out what energy prices in Houston look like today.
Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
On the one hand, long-term, fixed-rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for. You’ll have peace-of-mind. If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).