“The whole business model of the industry is to get people in on the promotional rates and then jack up their rate when the promotional rates end,” said Trent Crow, a former JP Morgan energy trader and founder of Real Simple Energy, a website that helps consumers find low-cost electricity plans. “I don’t think people realize how much they are overpaying.”

There are approximately 5,000 businesses associated with the energy industry in Houston, which is why the city is known as the world's "Energy Capital." Houston is home to more than 2 million people and is one of the most populated areas in the United States. City homeowners, renters and business owners get to choose between energy companies in Houston to supply their electricity. In Houston, one electricity supply rate won't fit the needs of all energy users. Therefore, it's important for consumers to use electric choice to shop for the best plan for them.
Consumers were promised cheaper power when Texas deregulated its electricity markets in 2002 at the urging of big industrial users and power companies. Average retail prices have declined by more than 60 percent since 2001, although much of that decline is due to the plunge in natural gas prices that followed advances in shale drilling and consequently wholesale power prices. Proponents of deregulation argue that they still have choices that can save them money.
For commercial customers, understanding a few basic details of your electricity consumption can make a big difference in the prices offered by retail providers. We are able to provide a proposal based on estimated and historical usage for your business that will organize the best offers the market has to offer. Residential rates are organized and continuously updated to ensure you are getting the best price from the strongest suppliers .
As a residential or commercial customer, you’ll enjoy competitive rates, flexible contracts, and personalized plans that give you the power to choose what’s best for you. And we offer no-deposit electricity for well-qualified customers and deposit payment plans for those with less than desirable credit so that switching retail electric providers won’t break the bank.‡ When you switch to Amigo Energy today, you’ll switch on the power of convenience and affordability.
1. After your contract ends, the energy company will send you a notification of your rate increasing to a variable rate (which usually translates to 2-3 cents higher/kWh by a certain date). They are supposed to notify you of this change. I've noticed as a customer, we get short-changed of one month from the contract rate (if you signed for 7 cents for 6 months, you'll only get that for 5 months). If you don't call, your rate goes up significantly if you don't call to change to a cheaper contract. Tell them you want the cheapest rate or you will cancel with their company.
After spending so much time and energy with energy companies, I figure I should pass this info onto the internet world (within Houston). I am a Centerpoint Energy resident (you don't get to choose the electricity provider you have; it's based on where the electricity is provided). I think Houston is predominantly a Centerpoint energy area (correct me if I'm wrong).
The threat of price spikes have been long in the making, the result of changing economics of power production. The shale drilling boom produced record amounts of natural gas, which pushed prices to all-time lows and made gas-fired plants cheaper to operate than coal. Renewable energy such as wind is also producing abundant amounts of electricity at a lower cost than coal.

Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
Buying your first new home build is no easy task.  It’s months of inconvenience, annoyance, and slogging through a messy jobsite.  It’s the phone ringing at all hours with nuisance questions.  It’s running back and forth to the site for damage control, decisions, approvals, and inspections and in amongst it all, there’s the signing of check after check.  A good amount of those checks are to cover the cost of on-site power.
Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
Texas consumers can save hundreds of dollars each year by shopping for electricity, but most don’t seek out better deals, overwhelmed by the number and complexity of power plans on the state’s Power to Choose website, wary of fine print in too-good-to-be true offers, or just too busy to spend time calculating whether free nights and weekends offset the higher rates they pay during the week.
Electric bills for customers in the Houston area can more than double in summer months, mainly because air conditioning. Not coincidentally, electric rates also rise in the summer months because of this increase in demand. The most dramatic rate increases occur in month-to-month plans, but electric rates do increase across the board for all fixed-rate contract lengths.
Houston is known for its hot summers and mild winters. You can save money on your yearly electricity bills by locking in your rate with Bounce Energy before the warmer months begin. With our variety of plans as well as our Build Your Own Plan tool, you can even customize how long you want to lock in your electricity rate, be it as little as 2 months or as long as 3 years! Lock in your rate today and enjoy savings throughout the year, no matter how hot it gets outside.
Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.

Prices are expected to go up so quickly that Direct Energy has stopped selling its "Power-to-Go" plan to new customers this summer, a prepaid plan that changes rates each month depending on wholesale prices. Instead, the company is encouraging its customers to lock in for longer periods of time. Customers who used up to 2,000 kilowatts each month could get a 12-month contract for 11.7 cents per kilowatt hour in May compared to the same plan for 9.1 cents per kilowatt hour one year earlier.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.

If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?
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