One way NRG has expanded its customer base — it has about 30 percent of the retail electricity market in Texas compared to about 20 percent a decade ago —is by putting employees into retail settings such as grocery stores and discount stores to meet with consumers about the company’s electricity plan offerings. The face-to-face interactions have helped the company explain the range of current offerings, said Killinger. NRG also emphasizes the importance of buying power from a company with enough financial heft that it will be around in the future.

We've pioneered our techniques and grown our expertise in the retail energy industry for more than a decade. With hundreds of thousands of customers and firm investor backing, we're a company you can count on. Spark Energy is also proud to be a publically traded company: our NASDAQ ticker is SPKE. Visit our investor relations page for more information.

Your most effective weapon, however, is a site like ComparePower (Power to Choose) to locate and compare details from various Houston electricity resellers.  In one fell swoop, you will efficiently and quickly locate and classify cheap electricity resellers all on one page, instead of wasting your valuable time searching out available companies and visiting their websites one by one (who even does that any more?).
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
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