You can sort, filter, and shop by pricing at YOUR specific usage level, which lets you shop and compare electricity plans based on the rates you’ll actually experience on your bill, inclusive of hidden fees and taxes. This ensures you’re not misled by the cheaper rates often advertised by electric providers…those “teaser rates” associated with higher usage levels that many households never enjoy because their usage level never reaches that pricing tier.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those that get power from municipal utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
There are approximately 5,000 businesses associated with the energy industry in Houston, which is why the city is known as the world's "Energy Capital." Houston is home to more than 2 million people and is one of the most populated areas in the United States. City homeowners, renters and business owners get to choose between energy companies in Houston to supply their electricity. In Houston, one electricity supply rate won't fit the needs of all energy users. Therefore, it's important for consumers to use electric choice to shop for the best plan for them.
The city of Houston has a long and rich history. Named after General Sam Houston, it is the largest city in the state of Texas and the fourth largest city in the United States. Home to 26 fortune 500 companies, affordable housing, world-class museums and cultural landmarks, it’s no wonder that the city is ranked one of the best places to live in the state of Texas.

Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.
We have taken the legwork out of shopping for plans by providing the most straight-forward electricity shopping experience anywhere. We show you the best deals from the most respected, reputable providers in Houston. Our providers offer great electricity rates and provide a consistently high level of customer satisfaction. Our customers regularly report huge savings on their electric bills.
Ready to shop? Below you’ll find available electricity rates in Houston. Search for plans by rate, term length or brand. If you have an apartment with a short lease, a supply plan with a shorter length might be the best for you. However, if you own a home and don’t plan on moving for a while, you can look for long-term plans. You have the power to choose!
TXU is high because they charge their customers for the "fuel" to run their power plants - that's what the supervisor told us when we called to complain about my godmother's bill. Her actual usuage was $350 and they charged her an additional $350. And she didn't understand the bill so she had been paying it for months until we started looking at it. They are a rip off. Would never recommend them.
“The whole business model of the industry is to get people in on the promotional rates and then jack up their rate when the promotional rates end,” said Trent Crow, a former JP Morgan energy trader and founder of Real Simple Energy, a website that helps consumers find low-cost electricity plans. “I don’t think people realize how much they are overpaying.”
With more than a decade in business as a quality electricity provider based in Houston, Spark Energy works to consistently deliver reliable, low-cost electricity, community support and a better customer experience to hundreds of thousands of satisfied customers across sixteen states. Why do we do it? Because we are committed to being the best electricity supplier in the country. In Houston, that means:
We've pioneered our techniques and grown our expertise in the retail energy industry for more than a decade. With hundreds of thousands of customers and firm investor backing, we're a company you can count on. Spark Energy is also proud to be a publically traded company: our NASDAQ ticker is SPKE. Visit our investor relations page for more information.
But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
Should you choose a short-term, long-term, month-to-month, or prepaid plan? The short answer: it depends on your specific needs. How long do you anticipate living at your location? Are you deciding in the peak season (summer in Houston) or off season? All electricity providers in Houston offer a broad selection of plans for different contract lengths. Many also offer month-to-month and prepaid electricity plans. The bottom line is that everyone’s needs are different and all contract term lengths offer advantages and disadvantages.
Houston Electricity Prices and Rates was created to make evaluating electricity providers’ rates simple and clear. Whether you are a commercial business that wants to take a critical look at all the market has to offer or a residential customer looking for the best rate for your home, we provide a one stop shop to help you make the best decision regarding your electricity costs.
The increase in retail rates come as companies prepare for surging prices in the wholesale electricity markets where they buy their power. Forecasts of higher than normal temperatures and record power demand are coinciding with the shutdown of at least three coal-fired plants, leading to concerns that temporary shortages on the hottest summer days could send wholesale prices, which typically average less than $50 per megawatt hour, spiking to $3,000 per megawatt hour or higher. (A megawatt hour is 1,000 kilowatt hours.)
If you’re looking for cheap electricity in Houston, TX, you’ve come to the right place. We compiled the best electricity plans in Houston from the top providers, ensuring that each electricity company we select meets our high standards for business stability, eco-friendliness, and transparent pricing. You can rest easy knowing you’re choosing the best from the best.
Ultimately, analysts said, this means that the vast majority of customers are not reaping the benefits of electricity deregulation, which promised that more competition would mean healthy savings. One analyst estimates that consumers are leaving about $2 billion a year on the table, which is likely flowing to the bottom lines of retail electricity companies.
3.     Customer service:  When the only utility available has lousy customer service, nobody is surprised.  They don’t even pretend to care – they know they have you over a barrel.  With all these new players in town, however, it’s a slap in the face to be treated like royalty until you’ve signed on the dotted line and now they won’t even return your calls or the person on the phone can’t string three English words together or if he does speak English, he’s brand new and panicking trying to pull up your account information.
In deregulated states, electricity providers simply can't do business like that because consumers like you are demanding energy from renewable sources. Threats of global warming are too terrible to be irresponsible with our energy sources anymore. As a result, each electric company is pushing forward to find renewable energy sources that are cheaper, cleaner, and more reliable than older forms of energy.
The best electricity company in Houston depends on your energy needs. You might be looking for a provider that has been around for decades or one that has top-rated customer service. Maybe you’re interested in finding a green energy plan and your current Houston electricity provider doesn’t have green option. Below, you'll find information on some of the leading residential retailers in Texas.

*Save Over £390 - Over 10% of the estimated quotations raised by users of the Simply Switch Website to switch their gas and electricity suppliers between 01/02/2015 - 01/06/2015 produced a predicted annual saving of £390 or more. Current combined spend for gas and electricity of between £84 and £6869. Savings may have included Direct Debit and online discounts. Energy prices vary by usage and postcode.

As a result, power companies have shut down Texas coal plants unable to compete with lower-cost generators. Meanwhile, the low electricity prices of recent years — a function of cheap natural gas — and small profits have discouraged companies from investing in new power plants. ERCOT, which oversees about 90 percent of the state’s power grid, said power reserves that are called on when demand peaks on the hottest summer days have shrunk to the lowest levels since Texas deregulated power markets in 2002.

If you’re looking for a new electricity deal, you’re not alone: 319,000 electricity customers switched energy supplier during January 2018, according to OFGEM*. Shopping around for the best electricity deal is simpler than you might think – but there are bound to be a few questions. Here’s everything you ever wanted to know about comparing electricity deals.
In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
As the largest city in Texas, Houston has a lot to offer – great shopping, out-of-this-world attractions, theaters, museums, a world-class culinary scene and more. At TXU Energy, we love being part of this diverse and exciting city. We’ve been providing Houston electricity for years – offering straightforward pricing and great plans designed to fit your household’s needs. It’s what’s made us the #1 choice for Texas electricity service.
That means that customers in Houston paid an average of $5,500 more for electricity over a 14-year time span beginning in 2002, according to the group that buys electricity on behalf of municipal governments in Texas. The calculation, which uses data from the U.S. Energy Information Administration, assumes monthly electricity use of 1,300 kilowatt hours.

*Save Over £390 - Over 10% of the estimated quotations raised by users of the Simply Switch Website to switch their gas and electricity suppliers between 01/02/2015 - 01/06/2015 produced a predicted annual saving of £390 or more. Current combined spend for gas and electricity of between £84 and £6869. Savings may have included Direct Debit and online discounts. Energy prices vary by usage and postcode.
“The whole business model of the industry is to get people in on the promotional rates and then jack up their rate when the promotional rates end,” said Trent Crow, a former JP Morgan energy trader and founder of Real Simple Energy, a website that helps consumers find low-cost electricity plans. “I don’t think people realize how much they are overpaying.”
Ultimately, analysts said, this means that the vast majority of customers are not reaping the benefits of electricity deregulation, which promised that more competition would mean healthy savings. One analyst estimates that consumers are leaving about $2 billion a year on the table, which is likely flowing to the bottom lines of retail electricity companies.

Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
Electric companies buy longer-term contracts so they can hedge their risks when they’re selling long-term electricity plans. Just a week ago, it looked as if wholesale prices would be as high as Texas has seen in the past 15 years, said Ned Ross, director of governmental affairs for Direct Energy, the third biggest seller of electricity in Texas, behind No. 1 NRG and No. 2 TXU. Future prices have retreated recently, but companies buying power for August are still paying at least double what they paid a year ago, according to data from the Electric Reliability Council of Texas, or ERCOT, which oversees the state’s power markets.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
Using an average of 1,063 kWh of power each month, Houston’s energy consumption rates exceed the national average by over 100 kWh. As a city however, it does manage to maintain a lower monthly energy charge than the rest of the US, incurring an average fee of $99 in comparison to the $112 national monthly average. To further save on their plans each month, residents can choose from a selection of Texas-based energy suppliers and service plans.
×