Prepaid electricity plans are yet another option available to Texas customers. Prepaid plans let you avoid credit checks and deposits by pre-paying for your electricity. Prepaid electricity plans typically do not have a fixed duration and operate on a pay-as-you-go basis. Shopping for prepaid electricity can often yield relatively cheap electricity with no deposit. See Prepaid Electricity: Is It Right For Me? for more.

Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
​2002 ​With the restructuring of the electric market in Texas, the company spun off its retail electric as Reliant Resources. Within two years, the company would also sell its electric generation assets. The remaining mostly regulated energy delivery company adopted the name CenterPoint Energy to reflect our role in the center of the energy value chain and the center of our customers' lives.
As a result, power companies have shut down Texas coal plants unable to compete with lower-cost generators. Meanwhile, the low electricity prices of recent years — a function of cheap natural gas — and small profits have discouraged companies from investing in new power plants. ERCOT, which oversees about 90 percent of the state’s power grid, said power reserves that are called on when demand peaks on the hottest summer days have shrunk to the lowest levels since Texas deregulated power markets in 2002.
Energy Ogre: Grab a recent electric bill and head to www.energyogre.com. Enter some basic information from your bill and within minutes, Energy Ogre lets you know if it can save you money. If it can, you pay the company for one year, either $10 a month or $120 up front. Once you sign up, the company keeps looking at energy plans to make sure you're always getting the lowest rate possible. When you sign up with Energy Ogre, your electric bill and the $10 monthly fee is set on auto-pay so you don't have to worry about remembering to pay each month. More info
2of 3Cattle roam on a mesa near Iraan, Texas on the site of the Desert Sky Wind Farm. According to website Desert Sky Wind Farm® is a 160.5-megawatt (160,500-kilowatt) wind power generation facility located near the far West Texas town of Iraan, in Pecos County. The site includes 107 turbines, each rated at 1.5 megawatts (1,500 kilowatts) spread over a 15-square-mile area on Indian Mesa.Photo: John Davenport, Staff / San Antonio Express-News
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
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Although there is electricity running to the house, the account is not in the home owner’s name – it’s in the builder’s name since, technically, the builder owns the property until you’ve paid him in full.  Another thing a lot of first-time home owners don’t realize is that Houston electricity retailers often give preferred rates to corporate clients like housing contractors.  Like many other producers, Retail Electric Providers like bulk purchases and you can’t get much more bulk purchasing than trucks full of power tools, spot heaters, loud radios, directional lighting, hand tools, battery chargers, and so on!  This means you can’t even gauge how much your electric bill will be based on prior bills because the usage pattern is not typical and, on top of that, you’re probably not going to get the same rate as your builder did.

Then, in 2002, Texas deregulated the electricity market and everybody cheered!  Except that, sure, deregulation opened up the market to competition that may (or may not) have resulted in lower rates, but it introduced a whole host of other issues.  These issues may not have been factors before but now they’re critical when you’re on the look-out for cheap Houston electricity providers.

Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.


Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
You have the power to choose the best power company in Houston for your needs before settling into your new home. A fixed supply rate will give you the same rate per kWh every month. It won’t fluctuate with the energy market or change during your contract. Most Houston energy providers offer some type of fixed-rate supply plans. Another popular option is a variable supply rate. Some people prefer variable supply rates because they can change along with market prices. When market prices go up your rate per kWh may increase, but when they decrease you could benefit from a lower supply rate. SaveOnEnergy.com can help you make sense of your options.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
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