Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
Partha Krishnamurthy, a marketing professor at the University of Houston, said he suspects that many people may be unaware they’re paying more than they need to for electricity, putting their bills on autopay and forgetting about the rates they pay. Most people don’t go to the trouble of changing banks, jobs or their electricity providers, for that matter, unless there are problems.
Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
​2002 ​With the restructuring of the electric market in Texas, the company spun off its retail electric as Reliant Resources. Within two years, the company would also sell its electric generation assets. The remaining mostly regulated energy delivery company adopted the name CenterPoint Energy to reflect our role in the center of the energy value chain and the center of our customers' lives.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.

2of 3Cattle roam on a mesa near Iraan, Texas on the site of the Desert Sky Wind Farm. According to website Desert Sky Wind Farm® is a 160.5-megawatt (160,500-kilowatt) wind power generation facility located near the far West Texas town of Iraan, in Pecos County. The site includes 107 turbines, each rated at 1.5 megawatts (1,500 kilowatts) spread over a 15-square-mile area on Indian Mesa.Photo: John Davenport, Staff / San Antonio Express-News


In summary, fixed-rate plans provide a level of certainty and stability in your energy charge since the price will not fluctuate over the life of your contract. If prices suddenly spike, you are protected because your rate is locked in. The flip side is that if rates drop over the life of your contract, you’ll be stuck paying the higher rate. You can incur steep cancellation fees if you change electricity plans or providers before the end of your contract term.

*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.

Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
Your most effective weapon, however, is a site like ComparePower (Power to Choose) to locate and compare details from various Houston electricity resellers.  In one fell swoop, you will efficiently and quickly locate and classify cheap electricity resellers all on one page, instead of wasting your valuable time searching out available companies and visiting their websites one by one (who even does that any more?).
Residential and business consumers in deregulated energy markets have the power to choose their energy supplier. The power to choose gives consumers the opportunity to compare suppliers and find energy plans that satisfy their usage needs and budget requirements. Whether in a deregulated city in Texas, New York, Ohio or another state, you can shop for electricity or natural gas and find the best plan for you!
But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
Electric companies buy longer-term contracts so they can hedge their risks when they’re selling long-term electricity plans. Just a week ago, it looked as if wholesale prices would be as high as Texas has seen in the past 15 years, said Ned Ross, director of governmental affairs for Direct Energy, the third biggest seller of electricity in Texas, behind No. 1 NRG and No. 2 TXU. Future prices have retreated recently, but companies buying power for August are still paying at least double what they paid a year ago, according to data from the Electric Reliability Council of Texas, or ERCOT, which oversees the state’s power markets.
Energy deregulation has been in place for several years however there are still a lot of people who are confused or who have not fully understand the implications, structure, details and workings of energy deregulation. Many simply know that energy deregulation means people now have the power to choose their electric companies – a diversion from the previous system where a single utility company provides services for the generation, transmission and distribution of electricity.
Energy Ogre: Grab a recent electric bill and head to www.energyogre.com. Enter some basic information from your bill and within minutes, Energy Ogre lets you know if it can save you money. If it can, you pay the company for one year, either $10 a month or $120 up front. Once you sign up, the company keeps looking at energy plans to make sure you're always getting the lowest rate possible. When you sign up with Energy Ogre, your electric bill and the $10 monthly fee is set on auto-pay so you don't have to worry about remembering to pay each month. More info

Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.
Houston and its surrounding suburbs play a huge role in the global oil industry. Houston energy providers and Fortune 500 companies are located all across the city. Whether you’re in town to visit Houston or you’ve lived here your whole life, the city has a lot to offer. Sports fans can root for the Astros and the Rockets, while others can enjoy shopping, exploring parks and checking out the vibrant nightlife.
Ready to shop? Below you’ll find available electricity rates in Houston. Search for plans by rate, term length or brand. If you have an apartment with a short lease, a supply plan with a shorter length might be the best for you. However, if you own a home and don’t plan on moving for a while, you can look for long-term plans. You have the power to choose!
Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.

In summary, fixed-rate plans provide a level of certainty and stability in your energy charge since the price will not fluctuate over the life of your contract. If prices suddenly spike, you are protected because your rate is locked in. The flip side is that if rates drop over the life of your contract, you’ll be stuck paying the higher rate. You can incur steep cancellation fees if you change electricity plans or providers before the end of your contract term.
Ultimately, analysts said, this means that the vast majority of customers are not reaping the benefits of electricity deregulation, which promised that more competition would mean healthy savings. One analyst estimates that consumers are leaving about $2 billion a year on the table, which is likely flowing to the bottom lines of retail electricity companies.
The more cool air you lose, the harder your air conditioning unit works and the higher your electricity bill will be. Install blinds, hang curtains or get storm windows made to keep cool air from seeping out. Even mesh screens, on the outside of your home, will help deflect solar radiation. You might even consider replacing old windows that leak cold air and let in heat.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
At ElectricityPlans, we’re here to do one thing – help you find the best electricity plan to fit your needs. We are big advocates of electricity competition and your power to choose your own electricity provider. We offer completely unbiased electricity plans and display accurate, transparent pricing to take the guesswork out of choosing your electricity plan.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
×