Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.
The Bayou City is diverse in its population, culture and electricity rates. Houston attracts college students who attend well-known schools in the area such as Texas Southern University, University of Houston and Rice University. Also, Houston's entertainment and year-round events appeal to young couples and families. Attend an Astros game in Minute Maid Park or visit the Houston Zoo – there's always something happening in H-town.
Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
​2002 ​With the restructuring of the electric market in Texas, the company spun off its retail electric as Reliant Resources. Within two years, the company would also sell its electric generation assets. The remaining mostly regulated energy delivery company adopted the name CenterPoint Energy to reflect our role in the center of the energy value chain and the center of our customers' lives.
With over 2.3 million residents, Houston is the largest city in Texas and the fourth most populated in the United States. Encompassing over six hundred square miles, Houston stands as the fifth most popular metropolitan area in the country and gets its name from the commander who won Texas’ independence from Mexico in 1836. The city lies in the southeastern portion of the state within a deregulated Electricity market and as such, allows residents to select an energy provider from the various service companies that serve the state.
*Qualifying purchases. 1 membership per 12 months. Meerkat Meals – 2 for 1 on equivalent starters, mains and desserts. Cheapest free. Sunday to Thursday. Participating restaurants. Booking required, max 6 people. Excl Kids meals, drinks and certain days. App only. Meerkat Movies – 2 for 1 on Tuesday or Wednesday. Participating cinemas. Standard tickets only. Cheapest ticket free. Please note your claim may take up to 48 hours to validate. Rewards T&Cs apply
Buying your first new home build is no easy task.  It’s months of inconvenience, annoyance, and slogging through a messy jobsite.  It’s the phone ringing at all hours with nuisance questions.  It’s running back and forth to the site for damage control, decisions, approvals, and inspections and in amongst it all, there’s the signing of check after check.  A good amount of those checks are to cover the cost of on-site power.
Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
On the one hand, long-term, fixed-rate (contract) plans offer stability in pricing. If energy supply costs suddenly go up in your area, you won’t be left paying more than what you bargained for.  You’ll have peace-of-mind.  If you want to switch out of your contract before it ends with a lower cost plan, you’ll likely face a cancellation fee (early termination fee).
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