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That phenomenon has played out in Texas electricity markets, where few customers are willing to navigate the maze of power plans in the hope of shaving a few cents per kilowatt hour from their electric rates, according to the Texas Coalition for Affordable Power which buys electricity on behalf of municipal governments in Texas. As result, customers in regulated markets such as San Antonio and Austin on average pay less for electricity than those in deregulated markets like Houston, according to the coalition.

Prices are expected to go up so quickly that Direct Energy has stopped selling its "Power-to-Go" plan to new customers this summer, a prepaid plan that changes rates each month depending on wholesale prices. Instead, the company is encouraging its customers to lock in for longer periods of time. Customers who used up to 2,000 kilowatts each month could get a 12-month contract for 11.7 cents per kilowatt hour in May compared to the same plan for 9.1 cents per kilowatt hour one year earlier.
We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.
Partha Krishnamurthy, a marketing professor at the University of Houston, said he suspects that many people may be unaware they’re paying more than they need to for electricity, putting their bills on autopay and forgetting about the rates they pay. Most people don’t go to the trouble of changing banks, jobs or their electricity providers, for that matter, unless there are problems.

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With more than a decade in business as a quality electricity provider based in Houston, Spark Energy works to consistently deliver reliable, low-cost electricity, community support and a better customer experience to hundreds of thousands of satisfied customers across sixteen states. Why do we do it? Because we are committed to being the best electricity supplier in the country. In Houston, that means:
Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
Here are my 2 cents about electric companies when shopping around for the best rates. Currently, the average cents/kWh in Houston is 10 cents, after speaking to a very helpful, very informative Green Mountain Energy representative. Although their rates are a little higher than my current rates, they have FANTASTIC customer service (which is almost worth it). The GME rep even recommended that I stick with what I am using now since it's cheaper.

Although electricity prices in the UK aren't cheap some countries have it much worse. In this article I'm going compare internationally to look at who is paying more $/kWh for their energy. I’ve gathered some numbers and crunched a little data to see who is really paying a lot for their power. For my neighbour here in the UK I’ll add a bit more data at the end.
Switching your energy provider online through our website is quick, easy and hassle-free. Don’t miss out on saving money through our price comparison service simply because you think it will be a long, drawn-out process. The whole thing need not take over ten minutes and by doing so you could be saving hundreds of pounds a year with a cheaper electricity supplier.
1. After your contract ends, the energy company will send you a notification of your rate increasing to a variable rate (which usually translates to 2-3 cents higher/kWh by a certain date). They are supposed to notify you of this change. I've noticed as a customer, we get short-changed of one month from the contract rate (if you signed for 7 cents for 6 months, you'll only get that for 5 months). If you don't call, your rate goes up significantly if you don't call to change to a cheaper contract. Tell them you want the cheapest rate or you will cancel with their company.
Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.
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2.     Fraud:  Too many people have been victimized by glib sales reps with promises of cheap electricity flowing in an unending stream only to discover that, as is so often true, “it ain’t necessarily so”.  They’ve been locked into unwanted term contracts or there’s a catch – some utilities will give you the great rate only if you meet a usage minimum; basically, the “rate” is, in actuality, a “bulk purchase” discounted fee – or they paid a deposit never to hear from the rep again.
Houston is known for its hot summers and mild winters. You can save money on your yearly electricity bills by locking in your rate with Bounce Energy before the warmer months begin. With our variety of plans as well as our Build Your Own Plan tool, you can even customize how long you want to lock in your electricity rate, be it as little as 2 months or as long as 3 years! Lock in your rate today and enjoy savings throughout the year, no matter how hot it gets outside.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
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