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Electric companies buy longer-term contracts so they can hedge their risks when they’re selling long-term electricity plans. Just a week ago, it looked as if wholesale prices would be as high as Texas has seen in the past 15 years, said Ned Ross, director of governmental affairs for Direct Energy, the third biggest seller of electricity in Texas, behind No. 1 NRG and No. 2 TXU. Future prices have retreated recently, but companies buying power for August are still paying at least double what they paid a year ago, according to data from the Electric Reliability Council of Texas, or ERCOT, which oversees the state’s power markets.
You have the power to choose the best power company in Houston for your needs before settling into your new home. A fixed supply rate will give you the same rate per kWh every month. It won’t fluctuate with the energy market or change during your contract. Most Houston energy providers offer some type of fixed-rate supply plans. Another popular option is a variable supply rate. Some people prefer variable supply rates because they can change along with market prices. When market prices go up your rate per kWh may increase, but when they decrease you could benefit from a lower supply rate. SaveOnEnergy.com can help you make sense of your options.
Keeping on top: With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell: if Texas were a country, it’d be the 11th largest electricity consumer in the world! Just by itself, it uses as much electricity as Spain or Great Britain! That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?