Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those that get power from municipal utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
Ready to shop? Below you’ll find available electricity rates in Houston. Search for plans by rate, term length or brand. If you have an apartment with a short lease, a supply plan with a shorter length might be the best for you. However, if you own a home and don’t plan on moving for a while, you can look for long-term plans. You have the power to choose!

Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.


That phenomenon has played out in Texas electricity markets, where few customers are willing to navigate the maze of power plans in the hope of shaving a few cents per kilowatt hour from their electric rates, according to the Texas Coalition for Affordable Power which buys electricity on behalf of municipal governments in Texas. As result, customers in regulated markets such as San Antonio and Austin on average pay less for electricity than those in deregulated markets like Houston, according to the coalition.
Texas consumers can save hundreds of dollars each year by shopping for electricity, but most don’t seek out better deals, overwhelmed by the number and complexity of power plans on the state’s Power to Choose website, wary of fine print in too-good-to-be true offers, or just too busy to spend time calculating whether free nights and weekends offset the higher rates they pay during the week.
For commercial customers, understanding a few basic details of your electricity consumption can make a big difference in the prices offered by retail providers. We are able to provide a proposal based on estimated and historical usage for your business that will organize the best offers the market has to offer. Residential rates are organized and continuously updated to ensure you are getting the best price from the strongest suppliers .
Energy sellers must provide collateral to ERCOT to cover expected future costs of buying wholesale electricity and if the companies don’t have enough capital, they get shut down. Breeze Energy, a Dallas-based electricity retailer that sold wind-energy plans to 9,800 customers including many in the Houston area, got caught in that financial squeeze when it defaulted on its collateral obligations.
Energy Choice Experts: This company provides an apples-to-apples cost comparison of all 12 month plans based upon a client's usage history and guarantees they will find the Lowest Annual Cost plan for each client based upon their usage pattern. New clients pay a flat $35. Returning clients pay $30. You sign up the for electricity service yourself. They only provide the analysis (the hard part). More info
The increase in retail rates come as companies prepare for surging prices in the wholesale electricity markets where they buy their power. Forecasts of higher than normal temperatures and record power demand are coinciding with the shutdown of at least three coal-fired plants, leading to concerns that temporary shortages on the hottest summer days could send wholesale prices, which typically average less than $50 per megawatt hour, spiking to $3,000 per megawatt hour or higher. (A megawatt hour is 1,000 kilowatt hours.)
Then, in 2002, Texas deregulated the electricity market and everybody cheered!  Except that, sure, deregulation opened up the market to competition that may (or may not) have resulted in lower rates, but it introduced a whole host of other issues.  These issues may not have been factors before but now they’re critical when you’re on the look-out for cheap Houston electricity providers.

Energy sellers must provide collateral to ERCOT to cover expected future costs of buying wholesale electricity and if the companies don’t have enough capital, they get shut down. Breeze Energy, a Dallas-based electricity retailer that sold wind-energy plans to 9,800 customers including many in the Houston area, got caught in that financial squeeze when it defaulted on its collateral obligations.
We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.

Canadian electricity is cheap at 10 US cents per kilowatt hour, which is reflected in their high average electricity usage. US electricity prices at 0.12 $/kWh are also quite cheap internationally. In India and China they are very cheap. The UK is in the middle at 20 cents. It’s relatively expensive globally but not too bad for Europe, where most countries pay a high share of tax on their power.
That means that customers in Houston paid an average of $5,500 more for electricity over a 14-year time span beginning in 2002, according to the group that buys electricity on behalf of municipal governments in Texas. The calculation, which uses data from the U.S. Energy Information Administration, assumes monthly electricity use of 1,300 kilowatt hours.

Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
In addition to having a healthy dose of Texas pride, we also pride ourselves on providing friendly customer service. Amigo Energy customer service comes in a variety of convenient ways—from our mobile app and desktop portal, to our US-based call center with over 500 customer service agents. No matter which type of Amigo Energy customer support you choose, you’re sure to get the service you need in the timeframe you want it.
Electric bills for customers in the Houston area can more than double in summer months, mainly because air conditioning. Not coincidentally, electric rates also rise in the summer months because of this increase in demand. The most dramatic rate increases occur in month-to-month plans, but electric rates do increase across the board for all fixed-rate contract lengths.
Texas deregulation began in early 2002 with the approval of Texas Senate Bill Number 7. Now, the majority of the state, including Houston, has the power to select their own provider. Previously, consumers were only given one option for an energy supplier. Deregulation has allowed competition in the energy market and has given residents the power to choose which energy provider sells them energy and bills them each month.
×