Partha Krishnamurthy, a marketing professor at the University of Houston, said he suspects that many people may be unaware they’re paying more than they need to for electricity, putting their bills on autopay and forgetting about the rates they pay. Most people don’t go to the trouble of changing banks, jobs or their electricity providers, for that matter, unless there are problems.
Keeping on top: With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell: if Texas were a country, it’d be the 11th largest electricity consumer in the world! Just by itself, it uses as much electricity as Spain or Great Britain! That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch. And, you won’t be stuck paying more than you should be if the market rate for electricity trends down. But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.