Consumers were promised cheaper power when Texas deregulated its electricity markets in 2002 at the urging of big industrial users and power companies. Average retail prices have declined by more than 60 percent since 2001, although much of that decline is due to the plunge in natural gas prices that followed advances in shale drilling and consequently wholesale power prices. Proponents of deregulation argue that they still have choices that can save them money.
Although there is electricity running to the house, the account is not in the home owner’s name – it’s in the builder’s name since, technically, the builder owns the property until you’ve paid him in full. Another thing a lot of first-time home owners don’t realize is that Houston electricity retailers often give preferred rates to corporate clients like housing contractors. Like many other producers, Retail Electric Providers like bulk purchases and you can’t get much more bulk purchasing than trucks full of power tools, spot heaters, loud radios, directional lighting, hand tools, battery chargers, and so on! This means you can’t even gauge how much your electric bill will be based on prior bills because the usage pattern is not typical and, on top of that, you’re probably not going to get the same rate as your builder did.
If you live in the greater Houston area, there are over 60 different energy suppliers competing for your business. Many of these providers have websites that are confusing and difficult to navigate, their rates buried in misleading advertising and dense jargon. Who has the time to sort through and keep track of options across all these different sites?