Texas electricity deregulation has given millions of Houston residents and businesses the power to choose the cheapest electricity rate. According to ERCOT, over 92% of Texas homes and businesses who live in deregulated areas have switched electric companies since deregulation began in 2002. Even though electric choice in Texas has been hugely successful for energy savings, customers are still confused by the options, terminology, and overall process of switching electric providers.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those whose power is proved by municipally-owned utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
In Texas' deregulated energy market, customers must pick their own electricity provider, all of which offer different rates per hour of power usage. You can shop for other power plans on the state-run website,  www.powertochoose.org, or try an alternative website, like www.texaspowerguide.com to help find the cheapest plan. Keep in mind that many retail electricity contracts carry penalties for early termination.
Canadian electricity is cheap at 10 US cents per kilowatt hour, which is reflected in their high average electricity usage. US electricity prices at 0.12 $/kWh are also quite cheap internationally. In India and China they are very cheap. The UK is in the middle at 20 cents. It’s relatively expensive globally but not too bad for Europe, where most countries pay a high share of tax on their power.
The low teaser rates for consumers available just a month ago have disappeared, making it impossible for buyers who average about 1,000 kilowatts a month to lock in a three-month rate for less than 18 cents a kilowatt-hour, according to PowertoChoose.org, the price comparison tool run by the Public Utility Commission of Texas. A year ago, Texans shopping for a three-month contract could find rates that were less than 7 cents a kilowattt hour while earlier this spring, bargains were still available for less than a nickel a kilowatt hour.
*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
Prepaid electricity plans are yet another option available to Texas customers. Prepaid plans let you avoid credit checks and deposits by pre-paying for your electricity. Prepaid electricity plans typically do not have a fixed duration and operate on a pay-as-you-go basis. Shopping for prepaid electricity can often yield relatively cheap electricity with no deposit. See Prepaid Electricity: Is It Right For Me? for more.
 1.     Contracts:  Before, there were no contracts.  You signed up or you didn’t.  When it’s the only game in town, you have to play by their rules.  Nowadays, you’ll see these ultra-fabulous rates bandied about but it’s only by carefully scrutinizing the fine print that you’ll discover those wonderful rates come with a one-year lock-down or other catches.
Texas deregulated most of the state's electricity markets in 2002, a move aimed at lowering electricity costs by letting consumers choose their own electric power providers and their own plans. Some parts of Texas continued to be regulated, including those that get power from municipal utilities, electric cooperatives and investor-owned utilities that operate outside the state's primary power grid.
Keeping on top:  With deregulation, a whole host of electric resellers jumped into the market because there’s a whole lot of electricity to sell:  if Texas were a country, it’d be the 11th largest electricity consumer in the world!  Just by itself, it uses as much electricity as Spain or Great Britain!  That means there’s a whole lot of information you have to find, absorb, and process to make sure you’re getting the best rate for your needs.
Geek Your Rate: This website finds you the lowest-priced electric provider and plan in your area based on your last 12 months of usage (You have to type it in from your bills). You pay a one-time fee of $9.95 to access the rates and the website's algorithms to find your best plan for a 48-hour time period. You can also try it for free to see how it works, but the data Geek Your Rate gives in the free trial are 6 months old. More info
Your most effective weapon, however, is a site like ComparePower (Power to Choose) to locate and compare details from various Houston electricity resellers.  In one fell swoop, you will efficiently and quickly locate and classify cheap electricity resellers all on one page, instead of wasting your valuable time searching out available companies and visiting their websites one by one (who even does that any more?).
Where should you shop for electricity? Houstonians have the power to choose from an overwhelming variety of energy suppliers, plans, and options. If you live in the Houston metro area and your local electric utility is CenterPoint, over 50 different retail electricity providers currently offer electricity plans in your area. Each of these electricity providers offer sites, tools, and information on how to switch plans and providers. However, their information is often filled with electricity rates that are difficult to compare because of things like introductory rates, bill credits, narrow usage levels, unexpected fees, and legalese buried in the EFLs. Fortunately, Houston homes and businesses have electricity shopping options that make the process much simpler.

​2002 ​With the restructuring of the electric market in Texas, the company spun off its retail electric as Reliant Resources. Within two years, the company would also sell its electric generation assets. The remaining mostly regulated energy delivery company adopted the name CenterPoint Energy to reflect our role in the center of the energy value chain and the center of our customers' lives.
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The Bayou City is diverse in its population, culture and electricity rates. Houston attracts college students who attend well-known schools in the area such as Texas Southern University, University of Houston and Rice University. Also, Houston's entertainment and year-round events appeal to young couples and families. Attend an Astros game in Minute Maid Park or visit the Houston Zoo – there's always something happening in H-town.
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