That’s what Josh Burdick thinks when looks around for electricity deals on Power to Choose for his 1,400 square foot West University condo. But Burdick, 45, an information technology project manager for an oil company in Houston, figured that he wouldn’t end up saving that much. He signed up with Reliant 11 years ago and has never left, paying anywhere from $120 to $150 a month during the summer. He is not even on a plan, instead paying month-to-month market rates, which typically cost more than longer term retail contracts.
Should you choose a short-term, long-term, month-to-month, or prepaid plan? The short answer: it depends on your specific needs. How long do you anticipate living at your location? Are you deciding in the peak season (summer in Houston) or off season? All electricity providers in Houston offer a broad selection of plans for different contract lengths. Many also offer month-to-month and prepaid electricity plans. The bottom line is that everyone’s needs are different and all contract term lengths offer advantages and disadvantages.
Houston is becoming much greener, and all signs indicate that the city will continue to be a leader in the renewable energy sector. Green energy in Houston is widely available for consumers. Choose Energy has partnered with Amigo Energy and Green Mountain Energy, two trusted green energy suppliers in Houston. The city's energy efficiency rank typically falls within the top ten, and no other municipality buys more renewable energy. Recently, Causes.com rated the city the 10th greenest in the nation.
But competition didn't necessarily end up cutting prices, according to the report. One contributing factor is confusion among customers as they try to choose among scores of retail electricity providers and the overwhelming variation of plans, leading many to just stick with familiar companies rather than look for better deals, according to the Texas Coalition for Affordable Power .
In Houston, 0% of people have switched to a plan that has some renewable energy component to it. Another 0% have switched to a plan that is partially renewable, while 0% have switched to a plan that powers homes completely by renewable electricity. This of course means that 100% of people have remained on a plan powered by traditional sources of electricity such as coal or nuclear power.
But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.

Finding the best electricity company in Houston for your home doesn't have to be difficult. Here at Direct Energy, we are committed to helping you Use Less of What We Sell™ with our personalized energy insights tool Direct Your Energy. Take control of your electricity cost and your Houston power bill with easy energy usage tracking and energy efficiency insights.
REPs sell electricity rates to Houston energy consumers, but transmission and distribution service providers (TDSPs) deliver the supply of electricity. In Houston, CenterPoint Energy serves as the area's TDSP and works with about 85 REPs. If your power goes out, immediately report the issue to CenterPoint Energy, not your REP. Use the following phone numbers to get in touch with your Houston TDSP.
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