That phenomenon has played out in Texas electricity markets, where few customers are willing to navigate the maze of power plans in the hope of shaving a few cents per kilowatt hour from their electric rates, according to the Texas Coalition for Affordable Power which buys electricity on behalf of municipal governments in Texas. As result, customers in regulated markets such as San Antonio and Austin on average pay less for electricity than those in deregulated markets like Houston, according to the coalition.
Texas Power Agents: For $99 a year, Texas Power Agents will evaluate your current contract terms, access your historical usage, and determine the best plan for you going forward. If you are currently in a contract with an early termination fee, they can calculate if it is best for you to cancel now or stay until the contract is finished before securing a better deal. More info
There are approximately 5,000 businesses associated with the energy industry in Houston, which is why the city is known as the world's "Energy Capital." Houston is home to more than 2 million people and is one of the most populated areas in the United States. City homeowners, renters and business owners get to choose between energy companies in Houston to supply their electricity. In Houston, one electricity supply rate won't fit the needs of all energy users. Therefore, it's important for consumers to use electric choice to shop for the best plan for them.
Thank you for serving our country as a member of the US Armed Forces! As our way of showing gratitude, our military plans deliver exclusive discounted rates on fixed-rate electricity for your Texas home. And when you join the community of veterans and active-duty military who have signed up with Bounce Energy, you’ll enjoy fantastic customer service, convenient online access to your electricity account, and the ability to be rewarded when you pay your bill on time.
Knowing how much electricity you use each month is important to finding the cheapest electricity plan. For Houstonians, usage is typically the lowest in the winter and highest in the summer. Your specific usage levels can be determined by simply looking back at previous electric bills and finding the kWh used. To avoid electric bill surprises during the peak summer months, you’ll need to accurately know your peak electricity usage which typically occurs in August.

Customers can find deals in competitive electricity markets if they take the time and effort to look at web sites such as powertochoose.org, the official comparison shopping site of the Public Utility Commission. The study cited a PUC survey of retail electricity offerings in Houston that showed nine deals in March that were lower than the regulated price of electricity in San Antonio.

Energy sellers must provide collateral to ERCOT to cover expected future costs of buying wholesale electricity and if the companies don’t have enough capital, they get shut down. Breeze Energy, a Dallas-based electricity retailer that sold wind-energy plans to 9,800 customers including many in the Houston area, got caught in that financial squeeze when it defaulted on its collateral obligations.
Houston is becoming much greener, and all signs indicate that the city will continue to be a leader in the renewable energy sector. Green energy in Houston is widely available for consumers. Choose Energy has partnered with Amigo Energy and Green Mountain Energy, two trusted green energy suppliers in Houston. The city's energy efficiency rank typically falls within the top ten, and no other municipality buys more renewable energy. Recently, Causes.com rated the city the 10th greenest in the nation.
On the other hand, month-to-month variable rate (no-contract) plans don’t have cancellation fees. You won’t be penalized if you find a better deal elsewhere and want to make another switch.  And, you won’t be stuck paying more than you should be if the market rate for electricity trends down.  But, if it goes up, you’ll be paying more than your in-contract neighbors, and you’ll likely want to shop around again for a better deal.
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