Energy deregulation has been in place for several years however there are still a lot of people who are confused or who have not fully understand the implications, structure, details and workings of energy deregulation. Many simply know that energy deregulation means people now have the power to choose their electric companies – a diversion from the previous system where a single utility company provides services for the generation, transmission and distribution of electricity.
Electric companies buy longer-term contracts so they can hedge their risks when they’re selling long-term electricity plans. Just a week ago, it looked as if wholesale prices would be as high as Texas has seen in the past 15 years, said Ned Ross, director of governmental affairs for Direct Energy, the third biggest seller of electricity in Texas, behind No. 1 NRG and No. 2 TXU. Future prices have retreated recently, but companies buying power for August are still paying at least double what they paid a year ago, according to data from the Electric Reliability Council of Texas, or ERCOT, which oversees the state’s power markets.
*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
Consumers were promised cheaper power when Texas deregulated its electricity markets in 2002 at the urging of big industrial users and power companies. Average retail prices have declined by more than 60 percent since 2001, although much of that decline is due to the plunge in natural gas prices that followed advances in shale drilling and consequently wholesale power prices. Proponents of deregulation argue that they still have choices that can save them money.
Geek Your Rate: This website finds you the lowest-priced electric provider and plan in your area based on your last 12 months of usage (You have to type it in from your bills). You pay a one-time fee of $9.95 to access the rates and the website's algorithms to find your best plan for a 48-hour time period. You can also try it for free to see how it works, but the data Geek Your Rate gives in the free trial are 6 months old. More info
Not only does Amigo Energy feature useful resources on our blog, but we have the right technology to help you track your residential electricity usage and take actions that may help with energy savings. We offer the latest technology (phone apps, smart thermostats, and even smart sprinklers) so you can worry less about your electric bill and focus on what really matters in life.

1. After your contract ends, the energy company will send you a notification of your rate increasing to a variable rate (which usually translates to 2-3 cents higher/kWh by a certain date). They are supposed to notify you of this change. I've noticed as a customer, we get short-changed of one month from the contract rate (if you signed for 7 cents for 6 months, you'll only get that for 5 months). If you don't call, your rate goes up significantly if you don't call to change to a cheaper contract. Tell them you want the cheapest rate or you will cancel with their company.
If you’re on a fixed rate tariff with your current supplier, check to see if there’s an exit fee for leaving the contract early. If there is, you’ll need to factor this cost into your price comparison as it could swallow up some of the potential savings. If you can supply your tariff name when you get a quote, we can take your tariff into account when showing you the savings you could make.

As a residential or commercial customer, you’ll enjoy competitive rates, flexible contracts, and personalized plans that give you the power to choose what’s best for you. And we offer no-deposit electricity for well-qualified customers and deposit payment plans for those with less than desirable credit so that switching retail electric providers won’t break the bank.‡ When you switch to Amigo Energy today, you’ll switch on the power of convenience and affordability.

Ultimately, analysts said, this means that the vast majority of customers are not reaping the benefits of electricity deregulation, which promised that more competition would mean healthy savings. One analyst estimates that consumers are leaving about $2 billion a year on the table, which is likely flowing to the bottom lines of retail electricity companies.
Although there is electricity running to the house, the account is not in the home owner’s name – it’s in the builder’s name since, technically, the builder owns the property until you’ve paid him in full.  Another thing a lot of first-time home owners don’t realize is that Houston electricity retailers often give preferred rates to corporate clients like housing contractors.  Like many other producers, Retail Electric Providers like bulk purchases and you can’t get much more bulk purchasing than trucks full of power tools, spot heaters, loud radios, directional lighting, hand tools, battery chargers, and so on!  This means you can’t even gauge how much your electric bill will be based on prior bills because the usage pattern is not typical and, on top of that, you’re probably not going to get the same rate as your builder did.
As a result, power companies have shut down Texas coal plants unable to compete with lower-cost generators. Meanwhile, the low electricity prices of recent years — a function of cheap natural gas — and small profits have discouraged companies from investing in new power plants. ERCOT, which oversees about 90 percent of the state’s power grid, said power reserves that are called on when demand peaks on the hottest summer days have shrunk to the lowest levels since Texas deregulated power markets in 2002.

The cheapest rates are going to have shorter contract terms. For instance, a 3 month term is cheaper than a 6 month term and a 6 month term is cheaper than a 12-14 month term. So if you are able to remember to call before your contract expires (they will notify via mail you that your contract is about to expire), then the 3 or 6-month term is your best bet. If you don't call to renew/cancel, you will be charged a much higher variable rate on a month-to-month basis. If this is you, sign for a 12-month contract term with the cheapest rate.


Here are my 2 cents about electric companies when shopping around for the best rates. Currently, the average cents/kWh in Houston is 10 cents, after speaking to a very helpful, very informative Green Mountain Energy representative. Although their rates are a little higher than my current rates, they have FANTASTIC customer service (which is almost worth it). The GME rep even recommended that I stick with what I am using now since it's cheaper. 

CenterPoint Energy, a company that offers natural gas in six states and electricity to all of Houston, services the city and greater area. There are various choices for energy providers in Houston, and Choose Energy has partnered with some of the best. Customers have selections among trusted providers such as Reliant Energy, Direct Energy and TriEagle Energy.
There was a time when electricity was electricity.  Like so many other places around America, in Houston, electricity didn’t mean “cheap electricity”.  But you moved into your home and you called the utility and they turned on the power and the bill came in and you paid it every month.  Oh, sure, you might grumble at the amount but then you’d go around and yell at the kids for leaving the lights on and the TV blaring with nobody in the room or maybe you’d look into buying more energy-efficient appliances.  When it came down to it, the Bill was the Bill.  Either you paid the bill or you ate dry packet meals, had cold showers, and watched TV by peering through the neighbor’s window after dark (preferably once they’d turned the TV on).  What’s that?  You want cheap electricity?  Sure thing:  call 1-800-WHO-CARES any time during regular business hours of 2:17am to 3:04am Sundays only.
CenterPoint Energy, a company that offers natural gas in six states and electricity to all of Houston, services the city and greater area. There are various choices for energy providers in Houston, and Choose Energy has partnered with some of the best. Customers have selections among trusted providers such as Reliant Energy, Direct Energy and TriEagle Energy.
In summary, fixed-rate plans provide a level of certainty and stability in your energy charge since the price will not fluctuate over the life of your contract. If prices suddenly spike, you are protected because your rate is locked in. The flip side is that if rates drop over the life of your contract, you’ll be stuck paying the higher rate. You can incur steep cancellation fees if you change electricity plans or providers before the end of your contract term.
Energy Ogre: Grab a recent electric bill and head to www.energyogre.com. Enter some basic information from your bill and within minutes, Energy Ogre lets you know if it can save you money. If it can, you pay the company for one year, either $10 a month or $120 up front. Once you sign up, the company keeps looking at energy plans to make sure you're always getting the lowest rate possible. When you sign up with Energy Ogre, your electric bill and the $10 monthly fee is set on auto-pay so you don't have to worry about remembering to pay each month. More info
2. Most companies have this basic $9.95/mo charge if you don't meet a certain kWh, usually 1000 kWh (Reliant is 800kWh minimum). That will pose a problem in those more temperate months like in the spring and fall because although you're paying lower kWh,you're paying that extra $9.95/mo for no reason. ASK YOUR ENERGY PROVIDER WHAT THE LIMIT IS. I got a minimum of 800kWh/mo with Reliant; if I go under 800kWh, I will have to pay $9.95. Good thing about Reliant is that they do a weekly energy usage report, and you can keep up with how much you may owe. That's pretty useful to me, considering I live in a smaller space, thus less usage.
Buying your first new home build is no easy task.  It’s months of inconvenience, annoyance, and slogging through a messy jobsite.  It’s the phone ringing at all hours with nuisance questions.  It’s running back and forth to the site for damage control, decisions, approvals, and inspections and in amongst it all, there’s the signing of check after check.  A good amount of those checks are to cover the cost of on-site power.
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The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (REP). These REPs, like Spark Energy, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.
One way NRG has expanded its customer base — it has about 30 percent of the retail electricity market in Texas compared to about 20 percent a decade ago —is by putting employees into retail settings such as grocery stores and discount stores to meet with consumers about the company’s electricity plan offerings. The face-to-face interactions have helped the company explain the range of current offerings, said Killinger. NRG also emphasizes the importance of buying power from a company with enough financial heft that it will be around in the future.
Finding the best electricity company in Houston for your home doesn't have to be difficult. Here at Direct Energy, we are committed to helping you Use Less of What We Sell™ with our personalized energy insights tool Direct Your Energy. Take control of your electricity cost and your Houston power bill with easy energy usage tracking and energy efficiency insights.
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