Even though customers in deregulated Texas markets routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated and regulated market has shrunk to 8.8 percent. In 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.

In the Houston area, only 16 percent of CenterPoint Energy’s 2.4 million residential customers — or about one in six — switched their electricity providers over the past year, according to the state’s grid manager, the Electric Reliability Council of Texas. Among the 3.5 million customers of the state’s largest electric distribution utility, Oncor of Dallas, just 13 percent — only one in eight — signed up with a new retail power company in the last 12 months.
Instead of calling each company in turn and having to go through the whole credit application process with each inquiry dragging your credit score and your spirits ever lower, visit ComparePower.  Only the REPs active in your area will be shown and you have access to full disclosure – all the FAQs and all the fine print.  This allows you to create a short list of companies that you can then approach with your application and, if needed, letter of guarantee already in hand.  It’s a more dignified way to get the lights turned on.
My True Cost: This website is owned and operated by CenterPoint Energy. When you input your smart meter number, the website can use your usage data to tell you how much your electric bill will be if you picked various plans on its website. CenterPoint charges the Retail Electric Providers if they want to be listed on this site, so there are far fewer plans here than on Power to Choose. When we compared for an inner loop address, there were 83 plans on My True Cost compared to 179 on Power to Choose. You may be missing less expensive plans if you don't look at the state's website also. More info

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Prices on longer term plans of a year or more have also risen significantly. Retail electricity providers are reluctant to discuss their prices — especially rising ones — but the Association of Electric Companies of Texas, a trade group, estimated that the rate on a one-year fixed price offer on the Power to Choose website has climbed more than 20 percent over the past year to an average of 11.1 cents per kilowatt hour.
CenterPoint Energy, a company that offers natural gas in six states and electricity to all of Houston, services the city and greater area. There are various choices for energy providers in Houston, and Choose Energy has partnered with some of the best. Customers have selections among trusted providers such as Reliant Energy, Direct Energy and TriEagle Energy.
Switching electricity supplier could shave pounds off your bills. But it’s not always about how much hard cash you could save. You might be fed up with poor customer service, you might want greater visibility of your usage through an app or you might want to choose your supplier based on their green credentials, or whether they supply a smart meter.
Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.

It is unlikely that you’ll see any change at all. You will be receiving the same electricity as you always have been, just from a different company. The only difference you definitely will see will be smaller charges for your electricity. By using our price comparison service you’ll be able to cut costs to your energy tariffs and save more money on electricity and gas.
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Thank you for serving our country as a member of the US Armed Forces! As our way of showing gratitude, our military plans deliver exclusive discounted rates on fixed-rate electricity for your Texas home. And when you join the community of veterans and active-duty military who have signed up with Bounce Energy, you’ll enjoy fantastic customer service, convenient online access to your electricity account, and the ability to be rewarded when you pay your bill on time.

Consumers in Houston, Dallas, Fort Worth and Corpus Christi were promised bargains on electricity when the Texas Legislature deregulated the electricity market. But 16 years later they're still paying more for electricity than their counterparts in cities Texas lawmakers exempted from deregulation such as Austin and San Antonio, according to the Texas Coalition for Affordable Power which analyzed federal electricity pricing data.
The Bayou City is diverse in its population, culture and electricity rates. Houston attracts college students who attend well-known schools in the area such as Texas Southern University, University of Houston and Rice University. Also, Houston's entertainment and year-round events appeal to young couples and families. Attend an Astros game in Minute Maid Park or visit the Houston Zoo – there's always something happening in H-town.
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