But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
Texas consumers can save hundreds of dollars each year by shopping for electricity, but most don’t seek out better deals, overwhelmed by the number and complexity of power plans on the state’s Power to Choose website, wary of fine print in too-good-to-be true offers, or just too busy to spend time calculating whether free nights and weekends offset the higher rates they pay during the week.
Even though customers in deregulated cities routinely pay more for electricity, there is a bright spot. The gap between the average price paid for electricity between deregulated cities like Houston and regulated cities like San Antonio have dwindled to the narrowest point ever to 8.8 percent. Back in 2006, customers in deregulated cities were paying nearly 47 percent more for electricity than their counterparts in regulated cities.

Ready to shop? Below you’ll find available electricity rates in Houston. Search for plans by rate, term length or brand. If you have an apartment with a short lease, a supply plan with a shorter length might be the best for you. However, if you own a home and don’t plan on moving for a while, you can look for long-term plans. You have the power to choose!
Texas deregulation began in early 2002 with the approval of Texas Senate Bill Number 7. Now, the majority of the state, including Houston, has the power to select their own provider. Previously, consumers were only given one option for an energy supplier. Deregulation has allowed competition in the energy market and has given residents the power to choose which energy provider sells them energy and bills them each month.
Geek Your Rate: This website finds you the lowest-priced electric provider and plan in your area based on your last 12 months of usage (You have to type it in from your bills). You pay a one-time fee of $9.95 to access the rates and the website's algorithms to find your best plan for a 48-hour time period. You can also try it for free to see how it works, but the data Geek Your Rate gives in the free trial are 6 months old. More info
In the Houston area, only 16 percent of CenterPoint Energy’s 2.4 million residential customers — or about one in six — switched their electricity providers over the past year, according to the state’s grid manager, the Electric Reliability Council of Texas. Among the 3.5 million customers of the state’s largest electric distribution utility, Oncor of Dallas, just 13 percent — only one in eight — signed up with a new retail power company in the last 12 months.
Gone are the days when you had to contact electric companies to discover their rates, and negotiate a better deal on your own. Today, Vault Electricity does the work for you, handling the entire process of finding the best Texas electricity rates and plans from providers that have a pedigree of business stability, customer service, eco-friendliness, and financial transparency. This allows you to shop for electricity in just a few minutes, right from your computer.
†Offer is available to Texas residential customers who enroll using the Promotion Code “NIGHTSFREE”. Plan bills a monthly Base Charge, an Energy Charge, and passes through Utility Transmission and Distribution delivery charges. Energy Charges for usage consumed between 9pm and 7am each day is credited back on your bill. The utility charges, including delivery charges for night time hours, are passed through at cost and aggregated on your bill. See Electricity Facts Label for details.
CenterPoint Energy, a company that offers natural gas in six states and electricity to all of Houston, services the city and greater area. There are various choices for energy providers in Houston, and Choose Energy has partnered with some of the best. Customers have selections among trusted providers such as Reliant Energy, Direct Energy and TriEagle Energy.
To skirt the late summer electricity rate hikes, a little bit of planning can really pay off. Try to avoid signing new long-term electricity contracts in late summer. While it may be impossible to escape signing a new electricity contract if you’re moving during that time, just know that a short-term plan may make more sense until the rates go back down in the fall.  That way you’re not stuck paying a premium rate for an entire year or more.
Here are my 2 cents about electric companies when shopping around for the best rates. Currently, the average cents/kWh in Houston is 10 cents, after speaking to a very helpful, very informative Green Mountain Energy representative. Although their rates are a little higher than my current rates, they have FANTASTIC customer service (which is almost worth it). The GME rep even recommended that I stick with what I am using now since it's cheaper.
No matter who you are, residents and business owners in Texas have to have electricity. Understanding electricity rates in Houston can be overwhelming at first. At SaveOnEnergy.com®, our job is to help you explore your Houston energy options. The more you learn about electric companies in your area, the easier your decision will be when you choose an energy plan.
Ashburnelectricity providers are fighting for your business. Call us today to find out which providers offer energy utilities from the most since sustainable sources. We can help you compare plans from electricity providers that utilize wind energy, nuclear power, hydropower, and a variety of emerging energy sources. Take advantage of the opportunity you have to choose a sustainable electric company by giving us a call today. We will help you find an energy plan that is affordable, reliable, and environmentally responsible. Call now to learn more.
It is unlikely that you’ll see any change at all. You will be receiving the same electricity as you always have been, just from a different company. The only difference you definitely will see will be smaller charges for your electricity. By using our price comparison service you’ll be able to cut costs to your energy tariffs and save more money on electricity and gas.
In summary, fixed-rate plans provide a level of certainty and stability in your energy charge since the price will not fluctuate over the life of your contract. If prices suddenly spike, you are protected because your rate is locked in. The flip side is that if rates drop over the life of your contract, you’ll be stuck paying the higher rate. You can incur steep cancellation fees if you change electricity plans or providers before the end of your contract term.
At ElectricityPlans, we’re here to do one thing – help you find the best electricity plan to fit your needs. We are big advocates of electricity competition and your power to choose your own electricity provider. We offer completely unbiased electricity plans and display accurate, transparent pricing to take the guesswork out of choosing your electricity plan.
Instead of calling each company in turn and having to go through the whole credit application process with each inquiry dragging your credit score and your spirits ever lower, visit ComparePower.  Only the REPs active in your area will be shown and you have access to full disclosure – all the FAQs and all the fine print.  This allows you to create a short list of companies that you can then approach with your application and, if needed, letter of guarantee already in hand.  It’s a more dignified way to get the lights turned on.
But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
It’s worth noting that you can switch for free with no exit fee 42-49 days before the end of your contract. Under Ofgem’s standards of conduct, energy firms have to give you between 42 and 49 days’ notice of your tariff ending. You can use this time to decide whether to stick with them, or switch. If you decide to switch, you won’t be charged an exit fee.
Although there is electricity running to the house, the account is not in the home owner’s name – it’s in the builder’s name since, technically, the builder owns the property until you’ve paid him in full.  Another thing a lot of first-time home owners don’t realize is that Houston electricity retailers often give preferred rates to corporate clients like housing contractors.  Like many other producers, Retail Electric Providers like bulk purchases and you can’t get much more bulk purchasing than trucks full of power tools, spot heaters, loud radios, directional lighting, hand tools, battery chargers, and so on!  This means you can’t even gauge how much your electric bill will be based on prior bills because the usage pattern is not typical and, on top of that, you’re probably not going to get the same rate as your builder did.

Electric companies buy longer-term contracts so they can hedge their risks when they’re selling long-term electricity plans. Just a week ago, it looked as if wholesale prices would be as high as Texas has seen in the past 15 years, said Ned Ross, director of governmental affairs for Direct Energy, the third biggest seller of electricity in Texas, behind No. 1 NRG and No. 2 TXU. Future prices have retreated recently, but companies buying power for August are still paying at least double what they paid a year ago, according to data from the Electric Reliability Council of Texas, or ERCOT, which oversees the state’s power markets.
At ElectricityPlans, we’re here to do one thing – help you find the best electricity plan to fit your needs. We are big advocates of electricity competition and your power to choose your own electricity provider. We offer completely unbiased electricity plans and display accurate, transparent pricing to take the guesswork out of choosing your electricity plan.
Texas deregulation began in early 2002 with the approval of Texas Senate Bill Number 7. Now, the majority of the state, including Houston, has the power to select their own provider. Previously, consumers were only given one option for an energy supplier. Deregulation has allowed competition in the energy market and has given residents the power to choose which energy provider sells them energy and bills them each month.
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