Thank you for serving our country as a member of the US Armed Forces! As our way of showing gratitude, our military plans deliver exclusive discounted rates on fixed-rate electricity for your Texas home. And when you join the community of veterans and active-duty military who have signed up with Bounce Energy, you’ll enjoy fantastic customer service, convenient online access to your electricity account, and the ability to be rewarded when you pay your bill on time.
In deregulated states, electricity providers simply can't do business like that because consumers like you are demanding energy from renewable sources. Threats of global warming are too terrible to be irresponsible with our energy sources anymore. As a result, each electric company is pushing forward to find renewable energy sources that are cheaper, cleaner, and more reliable than older forms of energy.

But in Houston, where there are 52 companies on Power to Choose each offering several different power plans, there might be too many choices. Economists have found that when confronted with a large number of choices, most people tend to do nothing. In one well-known behavioral economics experiment, researchers set out six samples of fruit jams at a grocery store, enticing 30 percent of shoppers to buy the product. But when they increased the number of samples to 24, only 3 percent of shoppers made a purchase.
Here are my 2 cents about electric companies when shopping around for the best rates. Currently, the average cents/kWh in Houston is 10 cents, after speaking to a very helpful, very informative Green Mountain Energy representative. Although their rates are a little higher than my current rates, they have FANTASTIC customer service (which is almost worth it). The GME rep even recommended that I stick with what I am using now since it's cheaper.
*Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
Oncor, the state’s largest distribution utility which covers Dallas, Fort Worth and much of North Texas, has already agreed to pass all of the millions of dollars of expected tax savings along to consumers.  Oncor agreed to pass the savings along to customers as part of a rate review which is a formal process in which the PUC reviews the appropriateness of rates being charged by the utility.  No exact details have been determined with respect to how the savings will be passed along. The rate review was actually completed before the tax reform bill was passed but there was a commitment in principle to passing along the savings.  It’s not yet know exactly how much Oncor will save from the lower corporate tax rates but with a $245 million tax bill in 2017 future saving are likely to be in the tens of millions of dollars.

Business specialists say that retail electricity companies follow a model used in other mature industries, such as banking, cell phone services and cable television, where the market is saturated and the main way to grow is by poaching customers from competitors. In all these industries, companies use cut-rate promotional offers to win customers and then hope inertia sets in once promotions expire and prices increase.

With over 2.3 million residents, Houston is the largest city in Texas and the fourth most populated in the United States. Encompassing over six hundred square miles, Houston stands as the fifth most popular metropolitan area in the country and gets its name from the commander who won Texas’ independence from Mexico in 1836. The city lies in the southeastern portion of the state within a deregulated Electricity market and as such, allows residents to select an energy provider from the various service companies that serve the state.
×